Pedantic Information Delivery
If your users only grasped how technologically advanced and feature-rich your product was, they would happily dive seven levels into your navigation scheme to find it. As research has shown, however, users are uneducated and lazy. Many aren't even aware that your data is stored in multiple databases, which are actually flat files that don't talk to each other. Therefore, it is incumbent upon you, the expert, to educate them.
In this session, you will learn techniques that really make your users learn all the bells and whistles of your product offering:
- Marketing unpopular add-on services in the middle of critical tasks
- Avoiding user errors by asking if they're really sure they want to do that
- Creating Flash tutorials on "How to Read Your Bill" and "Logging On"
- Sequential Help topics with disabled Close functionality
- Introductory Text: If they have to scroll past it, they're sure to read it
- OK/Submit/Go: How using different words for the same task will increase your users' vocabulary and pique their interest
- "But Our Users Are Smart": Why a cell biologist or rocket scientist will automatically understand your specialized field of expertise
- Creating error messages that clearly demonstrate "how the sausage is made"